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Marketing for Private Clubs

Pickleball Club Marketing

Member acquisition, retention, and premium positioning for private pickleball clubs. We help membership-based facilities maximize utilization beyond peak hours.

The Challenge

Member acquisition is inconsistent

New member signups come in waves — busy months followed by dry spells. There's no predictable pipeline of qualified prospects.

Peak hours are full, off-peak is empty

Your best courts sit empty during weekday mornings and early afternoons while evenings and weekends are overbooked.

Premium positioning gets diluted

Competing on price with public facilities undermines your club's value. You need to attract members who value quality, not discounts.

How We Help

1

Build a member acquisition system

We create a predictable pipeline of qualified prospects — people actively looking for a premium pickleball experience in your area.

2

Drive off-peak utilization

Targeted campaigns for clinics, leagues, and programming that fill courts during traditionally slow periods.

3

Position for premium value

We help you communicate what makes your club worth the membership — without competing on price with public courts.

4

Improve member retention

Engagement strategies that keep members active, connected, and renewing year after year.

Ready to fill your courts?

Let's talk about your facility and build a plan that works.

Related Services

Facility MarketingEvent MarketingGrowth Strategy
Third Shot Growth

Marketing that fills courts and grows revenue for pickleball facilities.

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Top Markets

  • Austin
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Pickleball facility marketing consultancy