Meet The Team
We combine pickleball industry knowledge with proven digital marketing expertise to help facilities grow.
Matthew Schapiro
Founder & Strategy Lead
Matthew founded Third Shot Growth after seeing firsthand how pickleball facilities struggled to fill courts despite explosive demand for the sport. Having led SEO at DIRECTV and Discovery Communications, he brings enterprise-level search and digital marketing expertise to the pickleball industry. Matthew recognized that most facility operators were excellent at running courts but lacked the marketing infrastructure to capture local demand — and he's now helped facility operators across the country build sustainable growth systems that turn empty off-peak hours into consistent revenue.
Areas of Expertise
Ian Miller
Chief Growth & Revenue Lead
Ian is a recognized expert growth strategist with 40 years of experience building rapidly accepted and competitively advantaged brands that deliver inordinately high ROIs. He's directed work for over 500 brands worldwide, including P&G, Coca Cola, American Express, McDonald's, AT&T, Pfizer, HP, Johnson & Johnson, Kraft, New Balance, Best Buy, Qantas, and Harley Davidson. At Third Shot Growth, Ian applies his proven, proprietary processes in accelerated growth to help pickleball facilities dominate their local markets.
Areas of Expertise
Why We Started Third Shot Growth
The pickleball industry is booming, but most facilities are leaving money on the table. We saw facility after facility with great courts, great staff, and great programming — but empty time slots and inconsistent bookings.
The problem wasn't operations. It was visibility. These facilities were invisible to the thousands of people searching for pickleball in their area every month. Their booking software managed reservations, but nothing was generating new demand.
We built Third Shot Growth to fill that gap. We bring the marketing expertise that most facility operators don't have time to develop — local SEO, demand generation, conversion optimization — so they can focus on what they do best: running great facilities.